Our core service at Proper Web SEO is search engine optimization, or SEO.
What is SEO?
SEO is a way of getting more leads and inquiries through your website from Google and other search engines. SEO is a monthly campaign which usually requires a minimum of 6 months in order to see noticeable results.
How does SEO work?
SEO is based on keywords. A keyword is a search phrase that someone types into Google search, including Google Maps, image search, and so on. Valuable keywords can be uncovered for any business. For example, a roofing contractor in Los Angeles, CA might want to rank for the keyword “Roofing Contractor LA”.
Once you find which keywords are valuable, then you do certain website and backlink strategies to help your website rank for those keywords. The higher you rank, the more online visibility you have, and the more inquiries you will receive.
Why should I bother with SEO?
SEO is great because once you rank, then you will be all set in terms of generating new leads. Your website will generate more leads for you automatically and 24/7, so you don’t have to do much other marketing work unless you want to go even further. It helps businesses reach a broader customer base, and also gives them more credibility.
The downside to SEO is it does take time to work, and sometimes there can be unexpected volatility in rankings. Usually this is not a problem if you hire a SEO company that does ethical, white-hat SEO. Cheaper SEO providers tend to be black-hat, which basically means they will break Google’s guidelines and put your website at risk.
What is our approach to SEO?
We have a very methodical approach to SEO. Our system works with any kind of website, no matter what SEO has been done in the past. Our strategies are safe, so you will not experience fluctuations and volatility with each Google update.
Our three step system
1) Audit, Diagnosis & Competitor Analysis: We analyze your website and look for technical errors such as 404 pages, HTTP/HTTPS consistency issues, broken links and images, and so forth. We analyze your website’s backlinks and look for risky sites which are hurting your performance. We then fix as many of these issues as possible to have your website ready for the next phase.
2) Foundation: We build up the SEO foundation on your website and Google My Business listing (if local business). This basically involves finding the right keywords, optimizing your title tags/meta descriptions, improving and expanding the content on your web pages if necessary, continuously adding blog posts and other new content to the site, and so on. We’ll also go out and build lots of social profiles and other safe backlinks which help keep your backlink profile safe.
3) Power: We then hit your site with powerful backlinks with targeted anchor texts. We use guest posts, niche edit links, domain authority stacks and tiered link building. Our linking strategies are very safe, and we never delete links after a project is completed.
Industries we can help with SEO
We’re able to implement our systemized SEO process for pretty much any local business website. Our services provide the best ROI to businesses that are based in a highly populated city, have an office/address in the city which they want to rank for, and serve high-ticket clients or patients.
How do I get started?
You can request a video analysis of your website. We’ll make a short video discussing areas of improvement and why your competitors are out-ranking you.
Contact us here with your website and we’ll get back to you as soon as possible.