The Dermatology and Laser Group2019-07-24T03:08:15+00:00

Project Description


dermatology digital marketing case study

Midtown, Manhattan is known for its fast-paced lifestyle. You’re juggling work, coffee chats, social life and more. It’s hard to find time for much else, like seeing a dermatologist. The Dermatology and Laser Group allows busy New Yorkers to come in for appointments without spending an hour in the dreaded waiting room.

In September 2017, we partnered with The Dermatology and Laser Group to help increase their rankings on Google for searches related to Botox, Ultherapy, SculpSure, general dermatology, lip & dermal fillers, laser tattoo removal, acne scar removal and a few other treatments. So, we began a local SEO campaign which was extremely successful.

In total, we increased the number of new patient inquiries from 70-90 per month to 500+ per month. In the graph below, you can see the number of monthly inquiries increasing over time. In the peak you see below, they received 775 new patient inquiries!

growth in campaign leads and conversions dermatology internet marketing

Steady increase in website conversions recorded in Google Analytics

Now they easily generate over 500+ new patient inquiries per month. All on autopilot.



“There’s a lot of ‘SEO experts’ out there but Kevin is the real day. I would say our ROI has probably been upwards of 400%. We’re really really busy.” – Ashley (left)

“Our practice is super busy. We’re getting tons of calls and inquiries everyday about procedures. Our growth has just escalated a lot. We would recommend Kevin to anyone who’s looking to commit to SEO and digital marketing.” – Alyssa (right)

“Hi Kevin, I just wanted to give you an update that we have gotten a significant uptick in online requests for Ultherapy (which we love) and a slight increase in Cellfina as well. Just wanted to let you know.” – Arash


Kevin is the founder of Proper Web Solutions, and personally oversees all of our clients digital marketing campaigns. We would love the opportunity to speak with you about achieving your goals for your business.

If you’re looking for dermatology website design and SEO services, or marketing services for any other industry, then feel free to give us a call at (914) 361-5752 or send us a message here.